Core Viewpoint - The article argues that Luo Yonghao will ultimately win against Xibei, despite Xibei potentially winning the lawsuit, as the brand may suffer irreparable damage due to public sentiment and perception of pre-made dishes [3][4]. Group 1: Public Sentiment and Brand Perception - The article highlights that in internet communication, personal stance and emotions often outweigh facts, leading to differing conclusions about whether Xibei's dishes are pre-made [3][4]. - Social media platforms are witnessing intense debates, with many consumers equating any dish not prepared on-site as pre-made, which could negatively impact large chain restaurants [4][6]. - Xibei's defense, citing a government document that distinguishes their dishes from pre-made ones, is deemed ineffective due to existing consumer distrust regarding food safety [6][12]. Group 2: Implications for the Restaurant Industry - The article emphasizes that the downfall of a reputable chain like Xibei would not improve the dining environment; rather, it could lead to worse conditions for consumers [11][12]. - A well-established brand provides job stability and better service quality, which smaller establishments may not guarantee [11][12]. Group 3: Xibei's Strategic Errors - Xibei's aggressive public relations strategies, including revealing Luo Yonghao's menu and pursuing legal action, are criticized as unwise moves that reinforce their position as the dominant party in the dispute [15][16]. - The article suggests that Xibei should have adopted a more conciliatory approach, acknowledging public sentiment rather than escalating the conflict [16][18]. Group 4: The Nature of Pre-made Dishes - The article argues that using pre-made dishes is not inherently wrong; rather, the issue lies in the perception and communication of their use by brands [20][22]. - It is noted that pre-made dishes can enhance efficiency and maintain quality, especially when produced by larger companies with stricter safety standards [20][22]. Group 5: Recommendations for Xibei - The article advises Xibei to embrace transparency and openness in their communications to counter negative public sentiment, rather than attempting to prove their innocence [22][24]. - Engaging with consumers through live demonstrations and addressing their concerns directly could help mitigate the backlash [22][24].
西贝肯定会输掉这场舆论的战争,但我却希望它能赢。
新消费智库·2025-09-12 15:22