专访西贝贾国龙：我现在陷入自证清白的循环

Core Viewpoint - The article discusses the ongoing crisis faced by the company Xibei, triggered by public criticism from influencer Luo Yonghao, which has led to a significant decline in revenue and customer traffic [6][10][30]. Group 1: Impact of Luo Yonghao's Criticism - Luo Yonghao's criticism began on September 10, leading to a rapid decline in Xibei's daily revenue, with estimates of a drop of 1 million yuan on September 11 and between 2 to 3 million yuan on September 12 [11][12][8]. - The company is experiencing a "cliff-like" drop in customer traffic, which has been described as the largest external crisis in its history [30][6]. - Xibei's CEO, Jia Guolong, expressed his determination to pursue legal action against Luo Yonghao, emphasizing the importance of clarifying the truth despite the potential short-term impact on business [16][18][17]. Group 2: Company Background and Current Status - Founded in 1988, Xibei has grown to over 370 stores and 18,000 employees, with a revenue of 6.2 billion yuan in 2023 [6]. - The company has faced various internal challenges but has not previously encountered such a significant external crisis [30][32]. - Jia Guolong has been actively involved in the company's operations since returning as CEO in September 2024, aiming to improve business performance [33][34]. Group 3: Clarification on Pre-made Dishes - Jia Guolong clarified that while Xibei employs pre-preparation techniques, it does not serve pre-made dishes as defined by industry standards [35][41]. - The company previously operated a fast-food brand that included pre-packaged items, but this brand has since been closed, and no pre-made dishes are currently offered in Xibei's restaurants [35][36]. - The distinction between pre-preparation and pre-made dishes is emphasized, with the latter being defined as fully cooked and packaged meals that require only reheating [37][38][39].