贾国龙：我现在陷入自证清白循环

Core Viewpoint - The article discusses the ongoing crisis faced by the company Xibei, led by CEO Jia Guolong, due to public criticism from influencer Luo Yonghao, which has significantly impacted the company's revenue and customer traffic [5][6][9][12]. Group 1: Company Background - Xibei was founded in 1988 by Jia Guolong in Inner Mongolia and currently operates over 370 stores with more than 18,000 employees, generating a revenue of 6.2 billion yuan in 2023 [5]. - Jia Guolong returned to the CEO position in September 2024, initiating frontline reforms [6][38]. Group 2: Crisis Overview - The crisis began on September 10, 2023, when Luo Yonghao criticized Xibei on social media, leading to a rapid decline in sales and customer visits [9][12]. - Xibei's daily revenue dropped by 1 million yuan on September 11 and is estimated to fall by 2 to 3 million yuan on September 12 due to the backlash [10][12]. Group 3: Response to Criticism - Jia Guolong expressed frustration over the situation, stating that he feels trapped in a cycle of self-justification and is determined to clarify the truth, even if it means pursuing legal action against Luo Yonghao [11][17][18]. - Despite suggestions to adopt a more conciliatory approach, Jia insists on addressing the issue head-on, emphasizing the importance of integrity and truth [17][22]. Group 4: Product and Quality Discussion - Jia clarified that Xibei does not serve pre-prepared dishes as defined by national standards, although they utilize pre-preparation techniques in their cooking processes [40][49]. - The company has faced misconceptions about its food quality, with Jia asserting that the focus should be on the quality of ingredients rather than the method of preparation [54][55]. Group 5: Future Outlook - Jia believes that overcoming this crisis will lead to significant improvements in the company's organizational capabilities [36]. - The company aims to enhance customer experience and rectify any issues identified during this challenging period [57].