POP MART(HK:09992) 第一财经·2025-09-13 15:03Core Viewpoint - The article highlights the rapid popularity of Pop Mart's Labubu series in the South Korean market, driven by a young consumer base and changes in purchasing rules that have affected sales dynamics [4][12][14]. Group 1: Market Performance - Pop Mart's Labubu series has gained significant traction in South Korea, particularly among the post-2000 generation, with consumers from various countries participating in the buying frenzy [14]. - The company implemented new purchasing rules in June 2023, transitioning from direct sales to an online reservation system, which has led to increased demand and consumer engagement [12][14]. Group 2: Sales and Revenue - According to Pop Mart's 2025 semi-annual report, the company achieved a revenue of 13.88 billion yuan, marking a year-on-year growth of 204% [18]. - The revenue breakdown shows that the Chinese market contributed 8.28 billion yuan (up 135.2%), while the Asia-Pacific region saw a revenue of 2.85 billion yuan (up 257.8%) [18][19]. - The Americas reported a staggering revenue increase of 1,142%, totaling 2.26 billion yuan, and Europe and other regions experienced a 729.2% growth, reaching 480 million yuan [19]. Group 3: Market Challenges - The popularity of Labubu has led to a rise in counterfeit products, with reports of a significant seizure of fake Labubu dolls at Seattle-Tacoma International Airport, indicating the brand's high demand and the challenges of maintaining brand integrity [16].