Apple(US:AAPL) 创业邦·2025-09-14 03:15Core Viewpoint - The release of the iPhone 17 series has generated significant consumer interest, leading to a surge in pre-orders and a notable increase in cross-regional purchasing behaviors, particularly in the context of "reverse purchasing" from regions like Hong Kong and Taiwan [6][8][21]. Group 1: Consumer Behavior and Market Trends - The iPhone 17 series saw a nearly threefold increase in pre-orders on Tmall compared to previous models, with over 2 million reservations within the first six hours on JD.com [6][8]. - There is a notable trend of consumers engaging in "reverse purchasing," where individuals are willing to pay a premium for iPhones from regions like Hong Kong due to favorable pricing and specific configurations [8][9]. - Consumers are increasingly savvy, comparing different versions and prices across regions, and are willing to pay extra for unique features or configurations not available in their local markets [9][27]. Group 2: Pricing and Configuration Differences - For example, the 512GB iPhone 17 from Hong Kong is approximately 140 yuan cheaper than the mainland version, while the 1TB iPhone 17 Pro is over 1000 yuan less expensive [17][18]. - The pricing strategy in regions like Hainan's duty-free shops is also attracting attention, with some consumers finding better deals on older models like the iPhone 16 series [19][26]. Group 3: Challenges and Risks in the Resale Market - Despite the apparent boom in the iPhone resale market, there are underlying risks associated with warranty and service issues, particularly for models purchased from overseas [29][33]. - The trend of "gray market" purchasing raises concerns about legality and potential complications at customs, as well as the reliability of third-party repair services for high-value electronics [32][33].