Core Viewpoint - The article discusses the evolution and future of the prepared food industry, emphasizing that while there are criticisms, the trend towards industrialization and prepared meals is likely to continue and evolve rather than decline [5][10]. Group 1: Prepared Food Industry Dynamics - A significant majority (90%) of restaurants in shopping malls and on delivery platforms utilize prepared foods, driven by the need for quick service, cost control, and simplified kitchen operations [5]. - The industrialization of food has expanded supply but has also led to a loss of traditional cooking flavors and personalization in meals [5][6]. - Consumers express a desire for fresh, handmade meals but are often unwilling to pay a premium for them, complicating the market for differentiated food offerings [9][10]. Group 2: Consumer Behavior and Market Challenges - The willingness of consumers to pay for quality and differentiated products is limited, particularly in lower-tier markets where traditional cooking is often a low-cost alternative [9]. - The prevalence of low-cost, industrialized products suppresses the market for handmade items, as consumers are conditioned to expect lower prices [9][10]. - The article highlights the challenge of effectively communicating the quality and freshness of prepared foods to consumers, which is essential for justifying higher prices [9]. Group 3: Economic Implications and Industry Profitability - Despite the widespread adoption of prepared foods, the restaurant industry's profit margins remain low, raising questions about market pricing and hidden costs [10]. - The high turnover of service staff in the restaurant industry aligns with the need for standardized, industrialized products, further entrenching this trend [10]. - The article suggests that the future may see a clearer distinction in pricing between handmade and industrialized food products, similar to trends observed in developed markets [10].
收手吧老罗,外面全是预制菜
虎嗅APP·2025-09-14 03:12