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特斯拉,突传利好!
TeslaTesla(US:TSLA) 证券时报·2025-09-14 14:49

Core Viewpoint - Tesla is signaling a potential rebound in sales, particularly in Europe and China, following a period of decline, with production plans being adjusted upwards in response to improved sales data [1][5]. Group 1: Sales Performance - Tesla's sales in Europe have faced significant challenges, with a 39% decline in new car registrations in Germany in August and a 56% drop in registrations for the first eight months of the year [3]. - In China, Tesla's sales for the first half of 2025 were 263,400 units, down 5.4% year-on-year, while the overall new energy vehicle market grew by 40.3% [3]. - Despite the challenges, there are signs of recovery, with Tesla's Model Y L model selling out for October deliveries in China, indicating strong demand [2]. Group 2: Market Dynamics - Tesla's production increase at its German factory is a response to positive sales data, suggesting a shift in market dynamics [1][5]. - The company faces intense competition from both emerging Chinese manufacturers and traditional automakers, which are launching new models to capture market share [5]. - In contrast, Tesla saw sales growth in Norway (21.3% increase) and Spain (161% increase), although these figures still lag behind competitors like BYD [4]. Group 3: Leadership and Strategic Direction - Elon Musk's return to focus on Tesla, following his political engagements, is seen as a positive development for the company [7]. - Tesla has proposed a groundbreaking compensation plan for Musk, potentially worth $1 trillion, contingent on achieving ambitious growth targets, including expanding into AI and robotics [7][8]. - The "Master Plan 4" outlines Tesla's shift towards integrating AI and robotics into its business model, with expectations that 80% of the company's future value will come from its humanoid robot, Optimus [8][9].