数据点评 | “存款搬家”提速（申万宏观·赵伟团队）

Core Viewpoint - The most significant change in the August financial data is the acceleration of "deposit migration," with household deposits declining for two consecutive months beyond seasonal trends, while non-bank deposits have seen a substantial increase [2][8][53]. Group 1: Deposit Trends - In August, household deposits decreased by 6000 million year-on-year, with a net increase of only 1100 million, marking two consecutive months of negative growth compared to seasonal averages, a first for 2025 [2][5][8]. - Non-bank deposits reached a record high for the same period, with an increase of 11800 million, indicating a shift in asset structure among residents [2][5][8]. - The relationship between household and non-bank deposits reflects a "seesaw" effect closely tied to capital market performance, suggesting early signs of changes in residents' asset allocation [2][8][53]. Group 2: Loan Trends - Household loans remain weak, with a year-on-year decrease of 1597 million, consistent with low consumer confidence levels [2][14][53]. - The consumer loan interest subsidy policy only started in September, meaning August data does not reflect its impact [2][14][53]. - The employment outlook is uncertain, as indicated by the Business Confidence Index (BCI) for hiring expectations, which fell to 44.07 in August, the lowest since March 2020 [2][14][53]. Group 3: Corporate Loan Dynamics - In August, the growth rate of medium and long-term corporate loans showed signs of stabilization, while short-term loans and bill financing decreased by 0.4 percentage points to 9.7% [3][20][54]. - The Producer Price Index (PPI) rebounded to -2.9% year-on-year, and the Purchasing Managers' Index (PMI) for business expectations rose from 52.6 to 53.7, indicating a potential shift in corporate investment attitudes from cautious to watchful [3][20][54]. Group 4: Social Financing and Policy Outlook - The growth rate of social financing stock declined by 0.2 percentage points to 8.8%, primarily due to the end of front-loaded fiscal financing [3][26][54]. - From January to July 2025, social financing stock growth accelerated from 8.0% to 9.0%, largely driven by front-loaded government bond financing, which totaled an additional 4.8 trillion [3][26][54]. - Future fiscal and monetary policy coordination may provide marginal support for the stability of social financing, with new subsidy policies and innovative financial tools expected to enhance credit and social capital mobilization [3][29][54]. Group 5: Overall Financial Data - In August, new credit totaled 5900 million, a year-on-year decrease of 3100 million, primarily from the corporate sector [4][36][56]. - The total social financing in August was 25700 million, down 4623 million year-on-year, mainly due to government bonds [4][36][56]. - M2 growth remained steady at 8.8%, while the new M1 increased by 0.4 percentage points to 6% [5][43][57].