方程豹钛7：价格低于预期客流暴增，竞品对比最多的是理想

Core Viewpoint - The launch of the new model Titanium 7 has generated significant customer interest and sales momentum, with a notable shift in consumer preferences from previous models like Leopard 5 to Titanium 7 due to its competitive pricing and features [2][4][6]. Market Performance - The Titanium 7 model has attracted a substantial increase in foot traffic to dealerships, particularly from customers specifically interested in this new model [2]. - Following its launch on September 9, the Titanium 7 experienced a second wave of customer interest, attributed to its lower-than-expected pricing, with the top configuration priced at 219,800 yuan and the entry-level version at 179,800 yuan [4][6]. Sales Conversion - Approximately 30% of the customers who expressed interest before the launch converted to orders after the launch, with a high conversion rate among those who had previously made blind bookings [6]. - The top configuration of the Titanium 7 has become the most popular choice, accounting for 40% of orders, while the other configurations priced at 189,800 yuan and 206,800 yuan also saw significant interest [6]. Financing Options - The primary financing option available is a three-year interest-free loan, making the vehicle more accessible to potential buyers [8]. Competitive Landscape - Competitors mentioned include Ideal L6/L7, Tank 300, Haval Menglong, Toyota Highlander, and Volkswagen Touareg, with a significant number of customers comparing the Titanium 7 to the Ideal L series [10][11]. - The Titanium 7 overlaps with the Tang DMi model, which is currently offering discounts of 20,000 to 30,000 yuan, indicating a competitive pricing strategy [12]. Customer Demographics - The customer base for the Titanium 7 is predominantly male, making up over 80% of buyers, reflecting the vehicle's appeal to a male demographic interested in off-road capabilities and advanced technology [18]. - The quality of customers has improved, with many being from stable professions such as teachers and civil servants, indicating a return to a more affluent customer profile [15][16]. Market Trends - The vehicle's pricing is expected to remain stable at least until after the Spring Festival, with trade-in incentives of 6,000 yuan for the Titanium 7 and 5,000 yuan for other brands [20].