Workflow
方程豹钛7 上市72小时一线销售快报
车fans·2025-09-15 00:31

Group 1: Order Situation - New orders per store range from 35 to 40 units, with a store visit rate of 80% and an increase in store visits by 300% to 400% [1][6] - The arrival of display and test drive vehicles led to a perception of prices being above expectations, resulting in a peak in test drive order conversions over the weekend, with peak store visits increasing fivefold [1][6] Group 2: Customer Profile - The typical customer age ranges from 27 to 40 years, with a male proportion of 80% [2][6] - Young couples with 1 to 2 children show a strong preference for the appearance of the Titanium 7, with high recognition of its space and driving quality due to family travel needs [2][7] Group 3: Configuration Choices - Customers are highly concentrated on the top configuration, particularly favoring the "Heavenly Eye B" feature, especially after the price exceeded expectations [3][7] - The main color choices for the exterior are Obsidian Black and Mountain Green, while the interior colors favored are Twilight Orange and Snowy Grey [4][7] Group 4: Competitive Comparison - Customers are comparing multiple models, including the AITO M7, Li Auto L6, Tank 300, Deep Blue G318, and Toyota Highlander, indicating a diverse competitive landscape [5][8] - The comparison is particularly strong in northern regions, where there is a robust demand for upgrading from fuel vehicles, including the Highlander and other joint venture fuel SUV models [5][8]