苹果iPhone 17价格破发

Core Viewpoint - The article discusses the aggressive pricing strategies of e-commerce platforms for the newly launched iPhone 17 series, indicating a significant price drop below the official retail prices, which may impact the resale market and Apple's pricing power in the future [3][6]. Pricing Strategies - E-commerce platform Pinduoduo has initiated a substantial subsidy for the iPhone 17 series, with prices for the iPhone 17 256GB dropping to as low as 5099 yuan, approximately 900 yuan less than the official price [3][6]. - Other platforms like Tmall and JD.com have also started promotional activities, including discounts and trade-in offers, with Tmall reporting a nearly threefold increase in pre-orders compared to the previous iPhone 16 series [6][8]. Resale Market Dynamics - The resale prices for the iPhone 17 on platforms like Xianyu have significantly decreased, with the average transaction price around 6099 yuan, indicating a bearish sentiment among 53% of users regarding future price movements [6][8]. - Previously, scalpers had marked up prices by as much as 2500 yuan, but the current market dynamics suggest that the profitability for scalpers is diminishing due to the aggressive pricing by e-commerce platforms [7][8]. Brand Perception and Market Trends - The article notes that while the iPhone has traditionally been a premium product, the increasing price competition among e-commerce platforms is eroding its luxury status, limiting Apple's ability to control prices and scalpers' ability to mark up prices [8].