Core Viewpoint - The introduction of two AI products by Taobao enhances the shopping experience, resembling a mind-reading capability for consumers [3][25]. Group 1: AI Product Overview - Taobao launched "AI Universal Search" in mid-August 2023, which utilizes a large model for AI Q&A, allowing users to ask questions in natural language and receive comprehensive answers that include text, products, and multimedia [3][12]. - Another product, "AI Assistant," is currently in gray testing and functions similarly to a shopping guide, helping users clarify their needs and providing precise filtering results [3][6]. Group 2: Product Functionality Comparison - "AI Universal Search" is designed for users who know they want to buy something but cannot articulate their specific needs, while "AI Assistant" acts as a personal assistant for users who are unsure of what to purchase [6][14]. - The AI Assistant engages users by asking targeted questions to narrow down their preferences, while the AI Universal Search provides structured answers based on user queries [8][15]. Group 3: User Experience and Efficiency - The AI Universal Search targets four core scenarios: outfit guidance, gift lists, purchasing strategies, and quick reviews, effectively addressing common shopping pain points [14][25]. - Users reported a significant reduction in shopping time, with the AI Universal Search streamlining the process from an hour to under five minutes for certain inquiries [17][25]. Group 4: Market Impact and Future Prospects - The launch of these AI products represents a shift in Taobao's approach, focusing on enhancing user experience rather than merely increasing time spent on the platform [25][26]. - The AI-driven search capabilities are expected to improve the visibility of niche products, benefiting small and medium-sized merchants by connecting them with more users [26][27]. - The challenge remains for Taobao to balance personalized user experiences with the operational needs of numerous merchants, marking a complex task for the future [28][29].
淘宝悄悄做起AI搜索
雷峰网·2025-09-15 09:34