雷峰网·2025-09-15 09:34Core Viewpoint - The article discusses the launch of BYD's high-end automotive brand, Yangwang, and its new flagship model, the Yangwang U8L Ding Shi Edition, which aims to compete directly with traditional luxury SUVs priced at over one million yuan [2][34]. Group 1: Product Features - The Yangwang U8L Ding Shi Edition is priced starting at 1.28 million yuan and is positioned in the luxury executive SUV market, with deliveries set to begin at the end of September [2]. - The vehicle features 347 upgrades from its predecessor, the U8, focusing on space, comfort, and safety to meet international luxury SUV standards [4]. - It is equipped with 40 sensors for a 360° monitoring network, enhancing risk detection and response capabilities [4]. - The U8L Ding Shi Edition includes advanced driving assistance systems, such as the Tian Shen Zhi Yan A high-level intelligent driving assistance, which utilizes a three-laser radar setup [4][20]. - The vehicle has a battery capacity of 49.5 kWh, offering a pure electric range of 200 km and a combined range of 1160 km with a 90L fuel tank [18][20]. Group 2: Safety and Privacy Features - The U8L Ding Shi Edition incorporates a night vision system with a detection range of 300 meters, enhancing safety in adverse weather conditions [6]. - It features an innovative privacy protection system with smart light-sensitive windows that can automatically fog when strangers approach [11]. - The vehicle is equipped with 14 airbags and active seatback adjustment for enhanced passenger safety during collisions [17]. Group 3: Design and Comfort - The U8L Ding Shi Edition emphasizes luxury in its design, inspired by traditional Chinese aesthetics, with a front face resembling a "Ding" and gold-plated logos [26]. - The vehicle's dimensions are 5400 mm in length, 2049 mm in width, and 1921 mm in height, with a wheelbase of 3250 mm, providing spacious seating for up to six passengers [30][32]. - The interior features a "2+2+2" seating layout with independent zero-gravity seats in the second row, catering to high-end business and family use [32]. Group 4: Market Positioning and Competition - Yangwang aims to fill the gap in the luxury electric vehicle market, targeting high-end consumers and competing with established brands like Mercedes-Benz and Land Rover [34][35]. - The U8L Ding Shi Edition represents a strategic move for BYD to enhance its brand recognition and compete in the luxury segment, which has traditionally been dominated by established players [35].