罗永浩大战西贝，张兰却被骂上热搜；宗馥莉或另立门户，启用新品牌“娃小宗”；西贝贾国龙道歉；美的回应一天工作14小时离职被欠薪……

Core Viewpoint - The article discusses the controversy surrounding Zhang Lan's live-streaming event for the restaurant brand "Ma Liu Ji," which aimed to counter negative perceptions about pre-packaged food amid a public debate sparked by the conflict between Luo Yonghao and Xibei regarding the transparency of pre-packaged dishes. However, the live-stream backfired due to hygiene concerns raised by viewers [3][4][11]. Group 1: Marketing Strategy and Public Perception - Zhang Lan attempted to leverage the ongoing debate about pre-packaged food to promote her brand and demonstrate that "Ma Liu Ji" does not serve pre-packaged dishes [3][11]. - The live-stream was intended to showcase the kitchen's cleanliness and cooking process but instead highlighted hygiene issues, such as Zhang not washing her hands before handling food and wearing inappropriate attire [4][11]. - The backlash from viewers labeled the event as a publicity stunt, questioning the authenticity of the brand's claims about not using pre-packaged food [7][8][11]. Group 2: Brand Reputation and Historical Context - "Ma Liu Ji" has faced previous controversies, including a case of moldy food, which has negatively impacted its reputation and made consumers skeptical of its claims during the live-stream [10][11]. - Zhang Lan's history of capitalizing on trending topics for publicity, such as the divorce of Wang Xiaofei and Big S, indicates a pattern of seeking attention without addressing underlying quality issues [12][11]. - The article emphasizes that businesses should focus on product quality and consumer trust rather than relying solely on marketing tactics to drive sales [12]. Group 3: Industry Implications - The incident serves as a cautionary tale for other businesses in the food industry, highlighting the importance of maintaining hygiene standards and genuine consumer engagement [12]. - The article suggests that in the age of the internet, consumers are quick to scrutinize brands, and any misstep can lead to significant backlash [12].