36氪·2025-09-15 11:05Core Viewpoint - Xiaomi is set to launch its new flagship smartphone series, Xiaomi 17, in response to the recently released iPhone 17 series, indicating a competitive shift in the smartphone market [6][7][12]. Group 1: Product Launch and Features - Xiaomi will skip the Xiaomi 16 and directly name its new series Xiaomi 17, which includes three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max [9][10]. - The standard version of Xiaomi 17 will globally debut the fifth-generation Snapdragon 8 Supreme mobile platform, showcasing a significant upgrade [14]. - The pricing strategy for the standard version will remain competitive, with the previous model starting at 4499 yuan [15]. Group 2: Market Dynamics and Competition - The launch timing of Xiaomi 17 is strategically planned to coincide with the iPhone 17 release, reflecting the intense competition in the smartphone market [7][19]. - Xiaomi's approach mirrors Apple's strategy of enhancing the standard version significantly, indicating a trend towards high-end competition among smartphone manufacturers [12][17]. - The company aims to leverage its voice advantage in the market, but the success will depend on the product's performance [19]. Group 3: Leadership and Company Strategy - Lei Jun's recent fitness commitment is seen as a symbolic gesture leading up to the product launch, with speculation that he will announce the annual speech upon completing his fitness goal [21][25]. - The company has experienced a mix of successes and challenges, including record sales of new vehicles and management issues following a high-profile executive dismissal [25].