POP MART(HK:09992) 21世纪经济报道·2025-09-15 10:40Core Viewpoint - The stock price of Pop Mart has experienced a significant decline, dropping 23.78% from its historical high of 339.8 HKD per share, leading to a market capitalization loss exceeding 100 billion HKD, while the Hang Seng Index has risen by 2.16% during the same period [2][3]. Group 1: Stock Performance - On September 15, Pop Mart's stock price fell by 6.43%, closing at 259 HKD per share, with an intraday drop of 8.96%, resulting in a total market value of 347.8 billion HKD [1]. - Since reaching its peak, the stock has seen a continuous decline, indicating a lack of investor confidence [2][4]. Group 2: Market Sentiment and Product Demand - Morgan Stanley downgraded Pop Mart's stock rating to "neutral," citing a lack of clear growth catalysts and unattractive current valuation levels [4]. - Recent product launches, such as the SKULLPANDA series, have not generated the expected consumer interest, with reports of minimal queues for new releases, contrasting sharply with previous sales events [4][5]. - The online sales performance of new products has been volatile, with significant fluctuations in sales numbers, suggesting potential issues with high return rates [5]. Group 3: Secondary Market Trends - Data from second-hand trading platforms indicate a decline in the popularity of Pop Mart's IPs, with average transaction prices for Labubu products dropping significantly [5]. - A notable percentage of users on trading platforms believe prices will continue to decline, prompting some resellers to pause their purchasing strategies [5]. Group 4: Industry Insights - An economist highlighted the correlation between toy companies' stock prices and market demand, warning that the current situation reflects an irrational bubble that could lead to prolonged price declines [7]. - The sustainability of IPs is crucial, and companies must continuously innovate and diversify their offerings to meet varying consumer preferences [7].