大跌6.43%！摩根大通下调泡泡玛特评级：暴涨后估值已达完美预期，风险收益比恶化

Core Viewpoint - Morgan Stanley downgraded Pop Mart's rating to "Neutral" and reduced the target price from HKD 400 to HKD 300, citing that the stock price has surged 209% this year, reaching a "perfectly priced" valuation, leading to a poor risk/reward ratio in the short term [1][6][7] Price Performance - Pop Mart's stock price has increased by 209% year-to-date and 466% over the past year, significantly outperforming the Hang Seng Index, which rose 32% and 52% in the same periods [5][7] - The stock experienced a sharp decline, hitting a low of HKD 252 per share, a drop of over 25% from its previous record high [3][5] Rating and Target Price Adjustment - The downgrade from "Overweight" to "Neutral" reflects concerns that the stock's rapid price increase has led to a situation where any minor negative news could trigger significant price corrections [6][7] - The PEG ratio was adjusted from 1.5 to 1.1, indicating increased risk consideration at current high valuations [8] Catalysts and Future Outlook - Four out of seven previously identified catalysts have been realized, including strong performance reports and successful collaborations, while three potential catalysts remain uncertain [9][10] - Investors are advised to wait for the next catalyst window between Q4 2025 and Q1 2026 before making further investment decisions [10] Core IP and Market Dynamics - Concerns regarding the sustainability of the core IP Labubu's popularity have arisen due to declining resale prices in the secondary market, attributed to rapid production capacity expansion rather than a decline in IP interest [11][12] - The secondary market prices for Labubu collectibles have seen significant drops, with Labubu 3.0 prices falling 70% from their peak, yet still maintaining a 15% premium over retail prices [12][13] Long-term Investment Logic - Despite the downgrade, Morgan Stanley maintains a positive long-term outlook for Pop Mart, emphasizing its strong IP development and monetization capabilities, diversified IP portfolio, and successful global expansion [14][15] - The company is expected to reduce reliance on a single IP, with Labubu's sales contribution projected to be 35% by 2027, and overseas business growth anticipated to contribute over 60% of group profits by 2027 [15]