高考失利,他们被送到中亚、中东和非洲留学
虎嗅APP·2025-09-15 13:50

Core Viewpoint - A new trend in studying abroad is emerging, with more working-class families turning to Eastern Europe, Central Asia, the Middle East, and Africa for education, driven by lower tuition fees and relaxed admission requirements [4][5][6]. Group 1: Market Dynamics - Traditional study abroad markets are dominated by elite institutions, but there is a significant demand from ordinary families, particularly in lower-tier cities [10]. - The cost of studying in these "non-mainstream" countries is significantly lower than in Western countries, with annual expenses in Kazakhstan estimated at around 100,000 RMB, which is about one-fifth of the cost in Western countries [12][17]. - The marketing strategies of agencies emphasize "no entrance exam scores required" and "100% acceptance," targeting students with lower academic performance [18]. Group 2: Agency Operations - Agencies like the one run by Tao Qiang focus on providing services to students from ordinary families, offering packages that include academic support and life management services [22][26]. - The "worry-free package" includes comprehensive academic support and life management services, priced at around 100,000 RMB [25][26]. - Agencies often do not receive commissions from partner schools, relying instead on service fees and additional value-added services to generate profit [22][23]. Group 3: Employment Opportunities - The marketing pitch to parents includes the advantage of obtaining degrees from recognized institutions that facilitate employment in state-owned enterprises and public service positions in China [34][41]. - Graduates from these programs are perceived to have competitive advantages in the job market compared to those from ordinary domestic institutions [34][37]. - The increasing demand for graduates who are knowledgeable in local languages and cultures aligns with the expansion of Chinese enterprises in these regions [41].