中金 | 室内滑雪场框架：四季雪趣，蓝海有待挖潜

Core Viewpoint - The indoor skiing market in China is emerging as a new real estate category, addressing the supply-demand gap due to a lack of quality snow resources and a growing skiing population, presenting significant investment opportunities for leading indoor ski operators and related industry chain enterprises [2][3]. Market Overview - The skiing market in China has rapidly expanded but remains underdeveloped compared to overseas markets, with a projected ice and snow economy reaching 1.5 trillion yuan by 2030, driven by skiing's higher potential for popularization [2][6]. - The domestic skiing participation rate is only 0.9%, significantly lower than Western Europe (5%-30%), indicating substantial room for growth [2][12]. Market Potential - The current narrow skiing market in China is estimated at approximately 370 billion yuan, with potential to reach 300 billion yuan in the medium to long term [3][23]. - Indoor ski resorts can meet off-season skiing demand at lower costs, positioning them as accelerators for industry growth and investment potential [3][29]. Indoor Ski Resort Characteristics - Successful indoor ski resorts must focus on advantageous locations, large scale, and refined operations, catering primarily to local families and children [3][33]. - The indoor skiing market has seen a compound annual growth rate of 23% since the 2018-2019 fiscal year, with indoor skiing visits reaching 5.63 million by 2024-2025 [29][31]. Competitive Landscape - The indoor skiing sector is characterized by high investment costs and operational leverage, with a focus on year-round operations and customer accessibility [33][34]. - The market is experiencing a concentration trend, with leading operators capturing a larger share, similar to international markets where consolidation is prevalent [37][38]. Future Outlook - The indoor skiing market is expected to grow significantly, with a projected market size of approximately 1,650 billion yuan in the long term [23][29]. - The industry is poised for expansion, supported by favorable policies and the increasing popularity of skiing as a recreational activity [3][39].