宗馥莉又放大招

Core Viewpoint - The decision to change the brand from "Wahaha" to "Wawaixiong" in 2026 is driven by legal compliance issues and a desire for greater control by the new leadership under Zong Fuli, following the death of the founder Zong Qinghou [5][10][11]. Brand Change and Its Implications - The notice regarding the brand change indicates that the company is facing legal risks due to complex historical issues, necessitating the shift to "Wawaixiong" [5][10]. - Zong Fuli's attempts to transfer the "Wahaha" trademark to her own company were halted after media exposure, highlighting the challenges in gaining full control over the brand [10][11]. - The "Wawaixiong" trademark has been registered under Hongsheng Beverage Group, with multiple categories applied for, indicating a strategic move to establish a new brand identity [13]. Dealer Sentiment and Market Challenges - A significant majority of dealers (99%) express reluctance to adopt the new brand, fearing it will not sell well and lead to financial losses [5][14]. - The transition to a new brand is seen as a daunting task, as past attempts to launch new products under different brands have not been successful, with previous products like KellyOne failing to gain traction in the market [14]. - Dealers report low profit margins, with net profits around 2-3%, leading to a lack of confidence in the brand's future under the new leadership [16][18]. Internal Struggles and Future Outlook - The internal power struggle and the legacy of Zong Qinghou's management style have created uncertainty among dealers, with many feeling overwhelmed by high sales targets and market pressures [16][18]. - Some dealers have already exited the business due to unsustainable conditions, indicating a potential crisis in the dealer network [17][18]. - The key challenge for Zong Fuli is to stabilize the dealer network and restore their confidence in the brand's future, which is critical for the company's success moving forward [19].