宗馥莉又放大招

Core Viewpoint - The article discusses the strategic decision of Wahaha to transition to a new brand "Wah Xiaozong" starting from the 2026 sales year, driven by legal compliance issues and internal power dynamics within the company following the death of its founder, Zong Qinghou [5][9][10]. Group 1: Brand Transition - Wahaha plans to replace its existing brand with "Wah Xiaozong" due to ongoing legal risks associated with the current brand [5][9]. - The decision to change the brand is seen as a move by Zong Fuli to gain greater control over the company, as she has been transferring assets and operations to her own group, Hongsheng [9][10]. - The brand "Wah Xiaozong" has already been registered under Hongsheng Beverage Group, indicating preparations for the transition [12][14]. Group 2: Dealer Resistance - A significant majority of Wahaha's dealers, approximately 99%, are expected to resist the new brand, fearing it will not sell well and lead to financial losses [10][14]. - Dealers express concerns that the transition to "Wah Xiaozong" would require them to build a new brand from scratch, which is a challenging endeavor given the established reputation of Wahaha [15][16]. - The current dissatisfaction among dealers is exacerbated by high sales targets set by the company, leading to a loss of confidence in the brand and its management [19][20]. Group 3: Financial Implications - Dealers report low profit margins, with gross profits around 10% and net profits as low as 2-3% after expenses, making it difficult to sustain their businesses [19][20]. - The pressure from increased sales targets has led to some dealers abandoning their roles, further destabilizing the distribution network [19][20]. - The article highlights that the brand's value is significant, with Wahaha's brand value estimated at 91.187 billion yuan, making the potential shelving of the brand a concern for all stakeholders [10].