十年拿了西贝6000万，「华与华」为何陷入争议

Core Viewpoint - The article discusses the ongoing conflict between the branding consultancy company Huayi Huayi and entrepreneur Luo Yonghao regarding the use of pre-prepared dishes in the restaurant industry, highlighting the implications for brand strategy and market positioning [4][6][8]. Group 1: Company Overview - Huayi Huayi, founded in 2002 by brothers Hua Shan and Hua Nan, specializes in brand consulting, marketing planning, and strategic design, with a unique methodology called "Super Symbol" [12][13]. - The company has served notable clients such as Haidilao, Mixue Ice City, and Xibei, and has been working with Xibei since 2013, significantly contributing to its brand development [13][14]. Group 2: Financial Aspects - Over ten years, Huayi Huayi has earned over 60 million yuan in consulting fees from Xibei, with future expectations of 100 million yuan for the next decade [14]. - The company is also linked to the publicly listed company Dook Culture, which has seen a decline in revenue and net profit in its latest financial report [15]. Group 3: Industry Dynamics - The article outlines the competitive landscape of brand consulting in China, identifying four main schools of thought, with Huayi Huayi representing the design school and others like Traut representing the positioning school [16][18]. - The ongoing debate between Huayi Huayi and the positioning school reflects a struggle for dominance in the branding consultancy market, with Huayi Huayi aiming to redefine industry standards [18][19].