刘强东首谈京东做酒旅:不想让行业再陷入价格战
36氪未来消费·2025-09-17 00:33

Core Viewpoint - The article discusses JD's recent developments in the food delivery and hotel industries, emphasizing the company's focus on supply chain innovation and its competitive stance against other platforms while maintaining a collaborative spirit in the industry [3][5][15]. Summary by Sections JD's Recent Events - The first "JD Wine Tasting Event" took place on September 16, where CEO Liu Qiangdong engaged with users, showcasing a dish he prepared, highlighting the company's commitment to customer interaction [3][4]. Business Growth and Strategy - JD's new delivery service has seen significant growth, with a 198.8% revenue increase in the new business segment to 13.852 billion yuan in Q2, despite a loss of 14.7 billion yuan in the same segment [4][5]. - The company reported a 35% increase in daily active users and a 17% increase in monthly active users, outperforming competitors like Taobao and Pinduoduo [4]. Supply Chain Innovation - Liu emphasized that JD's business model revolves around supply chain innovation, aiming to alleviate industry pain points rather than engage in destructive price wars [5][6]. - The "4+2" strategy for the hotel business focuses on four areas of revenue generation and two cost-saving measures, including low commissions and corporate procurement [5][6]. New Business Initiatives - The "Seven Fresh Kitchen" initiative aims to enhance hotel dining experiences and has already increased restaurant orders by over 30% in its vicinity [12][13]. - JD's approach to the hotel industry seeks to avoid price wars and instead focus on quality and service, with plans for future announcements regarding hotel development [15][16]. Commitment to Industry Standards - JD is committed to paying full social insurance for its delivery personnel, setting a new standard in the industry [17]. - Liu highlighted the importance of maintaining high-quality standards in retail, drawing parallels with the premium positioning of brands like Moutai [17]. Customer Engagement - Liu expressed gratitude for long-term customer relationships, emphasizing the importance of direct communication with users through events like the "Netizen Meeting" [18].