2025年智能马桶行业趋势：从功能革新向“静、净、省”场景升级

Core Insights - The article emphasizes the evolution of smart toilets from basic flushing tools to comprehensive home smart terminals that integrate comfort, hygiene, intelligence, energy efficiency, and safety. The industry is moving towards personalized, intelligent, and convenient user experiences, with a focus on three core trends: quiet operation, cleanliness, and energy conservation [1]. Group 1: User Pain Points - Users face several pain points with current smart toilets, including inadequate cleaning and flushing performance, especially in high-rise buildings or low water pressure environments. Some products are noisy during operation, disturbing family members at night [2]. - There is insufficient splash and odor prevention in many entry-level or traditional products, leading to hygiene issues and poor air quality in bathrooms [2]. - Health and safety concerns are prominent, with issues such as water quality degradation in storage tanks and potential electric shock risks from inadequate waterproofing [2]. - The convenience of use is lacking, with some products having non-adjustable sensor lid functions that lead to frequent misactivations [2][4]. Group 2: New Consumer Trends - The rise of smart home technology has made smart toilets a key product for bathroom upgrades, with consumers focusing on comfort, convenience, and hygiene. Over 50% of users consider multi-temperature water and seat adjustments essential, particularly in winter [5]. - Nearly 44% of users prioritize the reliability and timeliness of automatic flushing, while about 32% are concerned with the sensitivity of sensor lids, especially among the elderly and those with mobility issues [5]. - Hygiene is a core concern, with 53% of users emphasizing the importance of features that reduce bacterial residue, such as antibacterial coatings and foam shields [5]. Group 3: Advancements in Smart Toilets - Smart toilets are entering a new phase characterized by quieter operation, enhanced cleanliness, and energy efficiency. Innovations include siphon and vortex silent flushing systems, lid closing noise reduction, and night mode features that significantly lower noise levels [6][8]. - The built-in foam shield technology effectively addresses traditional pain points related to aesthetics, space usage, and hygiene, with nearly 90% of users focusing on this feature during purchase decisions [9]. - Energy-saving technologies are becoming a focal point, with dual-flush systems intelligently adjusting water usage based on waste type, and temperature controls that reduce energy consumption by 30%-50% [10]. Group 4: Case Studies of Innovation - The industry is witnessing significant technological breakthroughs aimed at enhancing user experience, particularly in cleanliness and noise reduction. Traditional flushing methods are being challenged by new systems that promise silent and thorough cleaning [11][12]. - JOMOO Group has pioneered a flip-flush technology that utilizes smart motors and non-spray structures, achieving ultra-quiet operation at 38 decibels and a 99% odor removal rate, thus redefining user experience in smart toilets [12].