「坚蛋运动」完成数千万元B轮融资，总门店数破400家｜早起看早期

Core Viewpoint - The fitness industry in China is undergoing structural adjustments, with "JianDan Sports," positioned as a "community-based" model, continuing its expansion despite overall market contraction [2][6]. Group 1: Company Overview - "JianDan Sports," established in 2017, is a community smart health platform under Weining Technology, aiming to innovate traditional fitness models by creating a "convenient, low-threshold, and intelligent" health lifestyle [5]. - The company recently completed a multi-million yuan Series B financing round, led by Shanghai Youshi Fund and Shanghai Dongchao Investment, with funds allocated for smart upgrades, nationwide store expansion, membership service enhancement, and overseas market exploration [3]. Group 2: Market Trends - The Chinese fitness industry is experiencing a notable structural adjustment characterized by "total contraction and structural optimization," with a projected decrease in fitness venues from 71,915 to 58,629 by mid-2025, a decline of 18.5% [6]. - In contrast, 24-hour smart gyms are expected to grow from 3,120 to 4,067, reflecting a 30.35% increase, indicating a shift in consumer preferences towards specialized and convenient fitness options [6]. Group 3: Business Strategy - JianDan Sports is expanding its footprint, aiming to cover over 60 cities and increase its store count to over 400, with a membership base exceeding 1.2 million by mid-2025 [7]. - The company has updated its store design, product pricing, and service standards to strengthen emotional connections with younger users, alongside creating a unique IP image [8]. - JianDan Sports employs a city operation center model, combining centralized services with localized operations to accelerate the penetration of community smart fitness [9]. Group 4: Marketing and Future Plans - The company targets Generation Z with diverse interactive activities, such as the "Fat Burning Carnival," which have achieved record engagement levels [10]. - Future plans include accelerating store expansion to create more job opportunities and enhancing brand influence and technological capabilities, with aspirations to integrate traditional Chinese culture into its brand identity for international markets [11]. Group 5: Investor Insights - Investors express optimism about the community smart fitness sector, anticipating significant growth driven by rising health awareness and digital lifestyles, with JianDan Sports seen as a leader due to its innovative business model and understanding of user needs [11].