从嘉陵摩托到大排量出口，国产摩托的翻身仗

Core Viewpoint - The motorcycle industry in China has undergone significant changes, transitioning from a period of rapid growth to facing challenges due to various factors, including government policies and market competition. Recent trends indicate a structural shift towards larger displacement motorcycles and electric vehicles, presenting new opportunities for growth and export [1][9]. Historical Context - The Chinese motorcycle industry began with the establishment of "Jialing," which marked the first domestically developed motorcycle in 1979. The JH70 model became a cultural icon in the 1980s and 1990s, symbolizing freedom and status [4][5]. - In 1995, Jialing achieved a production milestone of over one million units, earning the title of "King of Chinese Motorcycles." This success spurred the rise of other manufacturers in Chongqing, leading to a competitive landscape in the industry [5][7]. - By 2001, Chinese motorcycles had captured nearly 90% of the Vietnamese market, significantly impacting Japanese brands that previously dominated the region. However, aggressive price competition led to a decline in product quality and consumer trust, resulting in a loss of market share [7][8]. Recent Developments - Since 2019, the domestic motorcycle market has stabilized, with a notable increase in demand for motorcycles under 150cc due to favorable government policies and relaxed restrictions in certain cities. However, the growth of passenger cars and electric two-wheelers has marginalized the commuting role of small-displacement motorcycles [15]. - The popularity of large-displacement motorcycles surged during the pandemic, with a 90.5% increase in sales in 2021, indicating a growing market for recreational riding [15][17]. - The penetration rate of large-displacement motorcycles in China is currently around 6%, significantly lower than in the U.S. (95%) and Europe (60-70%), suggesting substantial growth potential [17]. Export Trends - The export of large-displacement motorcycles has become a trend, with exports increasing from 6.51 thousand units in 2019 to 35.90 thousand units in 2024, reflecting a growing share of the international market [19]. - In the first seven months of 2025, China's motorcycle exports reached 10.44 million units, a 31.29% increase year-on-year, with Latin America and Africa showing significant growth in both volume and value [21]. - The motorcycle industry is leveraging its strengths in product quality and cost-effectiveness to compete in international markets, particularly in Latin America and Africa, while also focusing on the growing demand for electric motorcycles [23].