Labubu爆火后，泡泡玛特设计师有多赚？

Core Viewpoint - The article discusses the financial success and lifestyle changes of designers Long Jiasheng and Wang Xinming, who created popular toy IPs Labubu and Molly under Pop Mart, highlighting their wealth accumulation and the impact of their designs on the market [3][4][5]. Group 1: Financial Success - Long Jiasheng and Wang Xinming purchased properties in Hong Kong for their studios, with prices of 18.52 million HKD and 36.65 million HKD respectively [4]. - Labubu's revenue from the THE MONSTERS series exceeded 3 billion CNY in 2024, with 4.81 billion CNY in the first half of 2025, indicating significant growth [6][7]. - Long Jiasheng's estimated earnings from Pop Mart could reach approximately 293 million CNY over a year and a half, based on a profit-sharing model [7][8]. - Wang Xinming received a fixed annual fee and equity from Pop Mart, with his shares valued at around 4.6 billion CNY as of September 17 [9][10]. Group 2: Lifestyle Changes - Long Jiasheng's success has led to increased demand for his previous works, and he is now engaged in various industry activities and exhibitions [17]. - Wang Xinming enjoys a semi-retired lifestyle, balancing work and personal interests, and has shifted to creating limited edition Molly designs [19]. - Both designers have seen their lives transformed by their success, with Long Jiasheng focusing on new creative projects and Wang Xinming enjoying a more relaxed approach to his work [17][19]. Group 3: Market Impact - The article emphasizes that as long as Pop Mart continues to thrive, the designers' financial and reputational growth will persist, suggesting a sustainable model for IP-driven success in the toy industry [20].