国泰海通｜中小与股权研究：Rokid Glasses光波导智能眼镜正式开售

Core Viewpoint - Rokid Glasses, an all-functional AI smart glasses, will officially launch on September 1, 2025, with a price of 3,299 yuan, showcasing a unique integration of voice, photography, and display capabilities [2][3]. Product Overview - Rokid Glasses features a lightweight design of approximately 49 grams, utilizing a single optical machine with dual display technology and a diffraction waveguide solution, achieving a maximum brightness of 1500 nits for clear visibility outdoors [3]. - The device is powered by the Qualcomm AR1 chip and NXP RT600 dual-chip architecture, balancing high performance with low power consumption [3]. - It includes a 210 mAh battery, supporting various functionalities such as 6 hours of music playback, 4 hours of voice calls, 2 hours in always-on mode, and 30 minutes of intensive photography [3]. Design Philosophy - The glasses support voice control, real-time translation, and navigation prompts, with a dual-direction real-time translation feature that syncs with mobile screens, enhancing cross-language communication [2]. - Equipped with four-array microphones, it can achieve precise voice capture and positioning, distinguishing it from competitors [2]. Product Combination - Rokid Glasses stands out in the market due to its comprehensive functionality, combining voice, photography, and display capabilities, making it one of the most complete AI smart glasses available [2][3]. - The product's pre-sale performance is notable, with over 40,000 units sold within five days, indicating a strong consumer demand for display-enabled smart glasses [3]. Future Outlook - The adoption of waveguide technology has significantly improved the display quality and lightweight design, positioning Rokid Glasses as a leader in the industry [3]. - However, challenges remain in the AR glasses market, particularly regarding the high BOM costs associated with MicroLED and waveguide technologies, which can account for up to 50% of the total cost [4]. - Current diffraction waveguide technology still faces issues such as rainbow patterns and light leakage, limiting its application to basic functions like translation and notifications [4].