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智能锁迎来「ChatGPT时刻」,德施曼首创AI智能锁开辟主动守护新范式
36氪·2025-09-17 13:35

Core Viewpoint - AI has fundamentally changed the competitive logic of the smart lock industry, transitioning from a focus on hardware specifications to an emphasis on AI applications and ecosystem integration [22][23]. Industry Overview - The smart lock industry in China has evolved over two decades, moving from a phase of rapid expansion and price wars to a more refined competition driven by AI technology [21]. - In 2015, the industry saw over 3,500 brands and more than 1,500 manufacturers, leading to a "thousand lock battle" characterized by low-quality products and services [21]. AI Integration - The introduction of AI has marked a significant shift in the smart lock market, with a focus on intelligent interaction and proactive service capabilities rather than just hardware features [23]. - The launch of the DeShiMan Kirin R9 series signals a new era where AI applications and ecosystem connectivity are prioritized [22][23]. Market Leadership - DeShiMan has established itself as a leader in the AI smart lock sector, achieving the highest sales and customer satisfaction ratings, with a reported satisfaction score of 90.04 and a recommendation rate of 92% [19]. - The Kirin R9 series has sold 49,192 units from 2024 to 2025, doubling the sales of the second-ranked brand, indicating strong market validation [19]. Product Innovation - The Kirin R9 series integrates advanced features such as the Miya smart assistant, which enhances user interaction and provides personalized services [13][16]. - The product also includes upgraded fingerprint recognition technology, ensuring security and ease of use in various conditions [15]. Competitive Advantage - DeShiMan's comprehensive approach combines technology innovation, market performance, and user feedback, allowing it to dominate both market breadth and depth [19]. - The company has shifted the focus from mere functionality to creating a smart home hub, setting a benchmark for the industry [19][23].