滴滴、美团拼抢海外外卖市场

Core Viewpoint - Chinese companies are aggressively entering the Brazilian food delivery market, with Didi and Meituan making significant investments and strategic moves to establish their presence [3][5][7]. Group 1: Didi's Investment in Brazil - Didi's subsidiary, 99, announced an additional investment of 2 billion Brazilian Reais (approximately 2.6 billion RMB) in its food delivery platform, 99Food, to be fully implemented by June 2026 [3][4]. - The investment includes 50 million Brazilian Reais allocated for building support points for local delivery personnel, providing rest areas, drinking water, and sanitation facilities [3]. - 99Food aims to cover over 100 cities in Brazil by mid-2026, having already launched services in multiple locations including Goiânia and São Paulo [5][6]. Group 2: Meituan's Strategy in Brazil - Meituan's CEO, Wang Xing, announced plans to introduce its food delivery service, Keeta, in Brazil, with a commitment to invest 1 billion USD over the next five years [7][9]. - Meituan has established a local team in Brazil and is leveraging its extensive data analytics capabilities to optimize order distribution and rider management, utilizing a system that can manage 7 million riders [8][9]. - Keeta plans to enter 15 major metropolitan areas and aims to cover 1,000 key cities within five years, focusing solely on food delivery without venturing into ride-hailing services [9]. Group 3: Competitive Landscape - The competition between Didi and Meituan in Brazil is intensifying, with both companies facing legal challenges related to issues such as "exclusive selection" and "infringement" [8]. - Both companies are employing strategies similar to their domestic markets, including offering various promotional policies to attract merchants and delivery personnel [8].