美股IPO·2025-09-17 22:09Core Viewpoint - JD.com management emphasizes that the core goal of its food delivery business is to achieve synergy with traditional e-commerce, enhance user engagement, and drive cross-selling opportunities [1][2][3] Group 1: Business Strategy - JD.com will not engage in reckless spending to capture market share in the food delivery sector, remaining unaffected by competitors' aggressive short-term strategies [2][5] - The food delivery business is positioned as a strategic extension of the e-commerce platform rather than merely a tool for market share acquisition [3][5] Group 2: User Conversion and Cross-Selling - Data shows that 40% of new users acquired through food delivery by March 2025 converted to e-commerce users by July [6] - Cross-selling primarily focuses on categories such as supermarkets, electronic accessories, and lifestyle service coupons [6] Group 3: Revenue Model - The long-term profitability of the food delivery business relies on three revenue pillars: fulfillment revenue to offset rider costs, and commission and advertising revenue to cover subsidies and other operating expenses [7][8] - Management anticipates that fulfillment revenue will eventually cover rider costs as the market stabilizes [7] Group 4: Market Challenges - The management acknowledges that achieving breakeven in the food delivery business is becoming more challenging due to increased competition and rising operational costs [9] - The breakeven order volume is expected to be higher than in previous years, with a typical breakeven point previously around 20 million daily orders [10] Group 5: Future Focus - In the short term, JD.com will continue necessary investments to maintain market positioning, focusing on improving subsidy efficiency, achieving breakeven through operational efficiency, and increasing monetization efforts [10]