华润啤酒断供四川外卖平台，价格稳住了吗？

Core Viewpoint - The article discusses the impact of price wars in the food delivery industry on beer distributors and manufacturers, highlighting a recent decision by China Resources Beer to stop supplying certain products to various online platforms to maintain market value and brand competitiveness [4][6]. Group 1: Market Dynamics - The price war in the food delivery sector has led to significant disruptions, with some beer products being sold below cost, affecting the overall market pricing structure [6][7]. - China Resources Beer announced a complete halt on the sale of its "Yuan Chuang" and "Pure Draft" series on platforms like Meituan and Ele.me, aiming to stabilize prices and protect brand integrity [6][9]. - A beer distributor noted that prices on delivery platforms sometimes fall below the wholesale price, creating unsustainable conditions for smaller distributors [7][8]. Group 2: Distributor Challenges - The profit margins for beer distributors have decreased, with some reporting margins dropping below the typical 20% due to aggressive pricing strategies by larger manufacturers and platforms [7]. - Smaller distributors face challenges as they cannot compete with the heavily subsidized prices offered by major platforms, leading to a potential exit from the market [8][9]. - The article mentions that the traditional pricing rules in the beer market are being disrupted, with platforms having significant pricing power due to their large purchase volumes [7][8]. Group 3: Industry Response - The decision by China Resources Beer to withdraw from certain platforms has received support from distributors, who believe it could lead to a healthier market environment [9]. - Other brands, like "Wei Jia Liang Pi," have also opted to limit their presence on delivery platforms due to high commission rates, indicating a broader trend among food and beverage companies to reassess their sales strategies [8][9]. - The article suggests that while the current situation poses risks to distributors and suppliers, it may also lead to the development of new sales channels and strategies in the long run [9].