雪球·2025-09-18 08:06Core Viewpoint - The article discusses the business models of two companies, Moutai and Pop Mart, comparing their profitability and sustainability, ultimately suggesting that both have strong business models but differ in market dynamics and future potential [2][3][8]. Profitability Metrics - Moutai has a gross margin of 90% and a net margin of 50%, making it one of the best globally [3]. - Pop Mart has a gross margin of 70% and a net margin of 35%, ranking among the top five but not surpassing Moutai [3]. Sustainability of Business Models - The white liquor market is expected to face a decline in consumer demographics, which poses challenges for Moutai in maintaining or increasing market share [5]. - Pop Mart has the potential for better sustainability due to its broader market appeal and the ability to tap into international markets, particularly the U.S. [6][7]. Market Opportunities - Pop Mart's IP, labubu, is considered significantly undervalued, with the potential to contribute substantial value alongside a matrix of top-tier IPs [6]. - The U.S. market is viewed as a major opportunity, with potential revenues estimated to be 2-3 times that of the domestic market, given the higher average revenue per store [6]. Management Quality - Moutai's management is seen as competent but not as strong as that of leading global companies like Apple [10]. - Pop Mart's management is viewed favorably, with aspirations to reach the level of Apple in the future [11]. Valuation Comparison - Current static PE ratios are approximately 25 for Pop Mart and 20 for Moutai, indicating they are in a similar valuation range [11]. - Both companies are expected to show stable performance in the short term, with earnings serving as a lower bound for future performance [11]. Revenue Growth Potential - Pop Mart is projected to reach 50 billion in revenue, with a trajectory towards 100 billion, indicating strong growth potential [12].