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2000万老外涌入中国
投资界·2025-09-18 08:13

Core Viewpoint - The article highlights the significant resurgence of inbound tourism in China, which has been underestimated, particularly in the context of foreign visitors returning in large numbers post-pandemic [4][5][6]. Inbound Tourism Recovery - Foreign visitors to China have increased dramatically, with numbers surpassing pre-pandemic levels by 170%-180% on certain routes, especially in cities like Beijing, Chongqing, and Xiamen [5]. - In the first half of 2025, China received 19.16 million foreign tourists, which is 71.2% of the total inbound visitors, indicating a strong recovery trend [6][9]. - The growth in inbound tourism is expected to exceed 35 million by the end of 2025, potentially setting a new historical record for China [9]. Comparison with Other Destinations - China's inbound tourist numbers are now comparable to those of Japan, Malaysia, Thailand, and other East Asian and Southeast Asian countries, with Japan receiving approximately 21.51 million visitors in the same period [6][7]. - If visitors from Hong Kong, Macau, and Taiwan are included, China's total inbound numbers would be significantly higher than any other country in the region [7]. Diverse Reasons for Inbound Visits - The expansion of visa-free policies has diversified the reasons for foreign visitors coming to China, including business, family visits, academic exchanges, and cultural experiences [10]. - Many foreign visitors do not fit the traditional tourist profile, making them less visible to the tourism industry, which may lead to a perception that fewer tourists are present [10][11]. Regional Tourism Dynamics - Major cities like Beijing, Shanghai, and Guangzhou account for over 80% of foreign visitors, with their movements concentrated in airports, high-end hotels, and popular tourist attractions [12]. - Lesser-known cities are beginning to see an influx of foreign tourists, changing the dynamics of local tourism economies, as seen in cities like Jilin and Sichuan [14][15]. Opportunities for the Tourism Industry - The article suggests that the growing number of foreign visitors presents opportunities for cities to enhance their tourism infrastructure and services to cater to this demographic [15]. - Airlines are adapting their strategies to focus on inbound tourism, moving away from relying solely on domestic markets for profitability [15].