2000万老外低调涌入中国背后

Core Viewpoint - The article highlights the significant recovery and growth of inbound tourism in China, with foreign visitors increasing dramatically compared to pre-pandemic levels, indicating a shift in the tourism landscape and potential opportunities for the industry [5][14][16]. Summary by Sections Inbound Tourism Recovery - A notable increase in foreign visitors to China has been observed, with numbers surpassing pre-pandemic levels by 170%-180% on certain routes [5]. - Data from the National Immigration Administration shows that in the first half of 2025, 13.64 million foreign visitors entered China under visa-free policies, accounting for 71.2% of all inbound foreign visitors [8][14]. - The total number of inbound foreign tourists in the first half of 2025 reached 19.16 million, which is a significant recovery compared to the previous year [14][16]. Comparative Analysis - The scale of inbound tourists to China is comparable to Japan, which had approximately 21.51 million foreign visitors in the same period [10][12]. - Other East Asian and Southeast Asian countries also show high inbound tourist numbers, with Malaysia at 19.26 million and Thailand at 16.61 million [12]. Visitor Demographics and Behavior - The increase in foreign visitors is attributed to diverse reasons for entry, including business, family visits, and academic exchanges, rather than traditional tourism [18][19]. - Many foreign visitors do not fit the typical tourist profile, leading to a perception gap in the tourism industry [20][22]. Regional Opportunities - Cities like Jilin and Sichuan are experiencing a surge in foreign visitors, particularly from neighboring countries, indicating a shift in tourist destinations from major cities to less traditional areas [33][36]. - The article emphasizes that cities with improved infrastructure and services tailored to foreign visitors will benefit the most from this trend [41][42]. Future Outlook - The article suggests that the future of inbound tourism will depend on how well cities can adapt to the needs and preferences of foreign visitors, focusing on service quality and cultural understanding [43][44].