对话上品堂刘旭升：千亿海参市场的「新变量」，鲜炖品类能否打开增量空间？

Core Viewpoint - The article discusses how the company is redefining consumer expectations for sea cucumbers through innovative processing techniques that preserve nutritional value and enhance taste, moving away from traditional dried sea cucumbers [5][9][10]. Group 1: Historical Context and Market Evolution - Sea cucumbers have a long history in human consumption, dating back over 1700 years, initially valued for their nutritional benefits [2][3]. - Traditionally, sea cucumbers were considered a luxury item, but the industry has been constrained by the drying and rehydration processes that lead to significant nutrient loss [4][5]. Group 2: Nutritional Challenges and Innovations - Research revealed that traditional rehydration methods result in over 60% loss of key nutrients such as saponins and amino acids, leading to a diminished product value [5][6]. - The company identified these nutritional losses as a critical issue and began developing solutions, leading to the creation of fresh-cooked sea cucumbers that do not require rehydration or high-temperature cooking [6][9]. Group 3: Technological Advancements - The company developed a proprietary "dual-chamber fresh-lock" technology that maintains the structural integrity of collagen and muscle fibers while enhancing the natural flavor of sea cucumbers [7][22]. - This technology allows for the preservation of essential nutrients, achieving a retention rate of core nutrients that is ten times higher than traditional methods [9][22]. Group 4: Market Positioning and Consumer Education - The company aims to educate consumers about the benefits of fresh-cooked sea cucumbers, which are positioned as a healthier alternative to traditional dried products [7][35]. - The introduction of fresh-cooked sea cucumbers is seen as a response to changing consumer preferences, particularly among health-conscious individuals [30][34]. Group 5: Competitive Landscape and Future Outlook - The company is focused on establishing itself as a leader in the fresh-cooked sea cucumber market, leveraging its unique processing techniques and high-quality raw materials sourced from its coastal facilities [28][34]. - The market for sea cucumbers is substantial, with potential for growth as consumer demand for healthy, convenient food options increases [30][34].