Core Viewpoint - The controversy surrounding "pre-made dishes" at Green Tea restaurants has led to a significant shift in consumer perception, with the term "freshly made" becoming a contentious issue in the restaurant industry [2][4]. Group 1: Consumer Perception and Reactions - Recent observations indicate that Green Tea restaurants have removed signage claiming "no pre-made dishes, freshly made" from their storefronts, raising questions about transparency [3]. - Consumers have expressed concerns over the use of pre-made dishes without prior notification, arguing that it infringes on their right to know [4]. - Social media discussions reveal a polarized view on pre-made dishes, with some consumers feeling misled by the restaurant's marketing strategies [4]. Group 2: Operational Practices and Supply Chain - Green Tea Group's prospectus reveals a partnership with 205 third-party food processing companies, allowing them to reduce upfront investment costs and enhance operational efficiency by outsourcing much of the food preparation [3][6]. - The reliance on pre-made dishes has been framed as a means to improve restaurant efficiency, although it contradicts the marketing narrative of freshly made food [4][6]. Group 3: Regulatory Scrutiny and Financial Performance - The China Securities Regulatory Commission has inquired about the food safety and proportion of pre-made dishes used by Green Tea restaurants, emphasizing the need for compliance in their supply chain practices [6]. - Green Tea Group reported a positive earnings forecast, expecting a net profit of approximately 247-254 million RMB for the first half of the year, marking an estimated growth of nearly 40% [7]. - The expansion of Green Tea restaurants has been significant, with over 500 locations established across various provinces and regions in China by August 2025 [7].
“无预制菜” ,绿茶餐厅涂黑
盐财经·2025-09-18 13:06