Greenland Holdings(SH:600606) 36氪·2025-09-18 13:35Core Viewpoint - The real estate industry is leveraging the booming short drama market as a new revenue stream, transforming idle properties into filming locations to enhance utilization and profitability [7][16][19]. Group 1: Short Drama Market Growth - The short drama industry is experiencing explosive growth, with projections indicating that the market size will reach 504.4 billion yuan in 2024 and 634.3 billion yuan in 2025, representing a growth rate of 25.6% [13][14]. - Major production hubs for short dramas in China include Xi'an, Zhengzhou, and Dongyang, with Henan province accounting for approximately 40% of the national production capacity [14]. Group 2: Real Estate Adaptation - Real estate companies are opening their properties, including sales offices and commercial spaces, to short drama productions to increase revenue amid declining traditional sales [6][16]. - Greenland Group has established a short drama base in Zhengzhou, collaborating with numerous short drama companies to provide diverse filming locations, including iconic landmarks and residential projects [8][10]. Group 3: Financial Implications - Renting out sales offices for short drama filming can generate significant income, with daily rental fees ranging from several thousand yuan, which can cover employee salaries [17]. - The trend of flexible rental agreements is emerging, with properties in major cities adapting to short-term leasing to maximize income from underutilized spaces [18].