汽车商业评论·2025-09-18 23:08Core Viewpoint - The article discusses the contrasting strategies of NIO and Li Auto in the electric vehicle market, highlighting the commercial value of range-extended electric vehicles (REEVs) and the challenges faced by both companies in their respective approaches [5][10][29]. Group 1: Market Dynamics - Li Auto's sales have been declining, with a reported drop of over 41% year-on-year in August 2025, indicating a potential stagnation in the REEV market [8][10]. - The REEV market saw a significant increase in sales in 2023, reaching 640,000 units, but the growth rate has started to decline, with a year-on-year decrease of 9.5% reported in August 2025 [10][12]. - The market share of pure electric vehicles (EVs) has increased from 56% to 64%, while REEVs have dropped from 10.2% to 7.7% [10]. Group 2: Strategic Reflections - Li Bin, CEO of NIO, acknowledged the initial success of the REEV strategy but expressed a sense of regret for not pursuing it sooner, recognizing it as a more immediate path to profitability [5][6]. - Despite the challenges, Li Bin reaffirmed NIO's commitment to pure electric vehicles, emphasizing a long-term vision over short-term gains [5][6][29]. - The article suggests that the success of REEVs was largely due to their ability to address consumer pain points, particularly range anxiety, during a time when charging infrastructure was lacking [13][28]. Group 3: Technological Evolution - The trend in REEV technology is shifting from "small battery + large fuel tank" to "large battery + small fuel tank," indicating a move towards enhancing the electric driving experience [21][22]. - Modern REEVs, like the Li ONE, have significantly increased battery capacity, allowing for a more electric-centric driving experience while using the range extender as a backup [24][26]. - The evolution of REEVs is seen as a continuous process, integrating core technologies from the pure electric sector to improve user experience and reduce range anxiety [27][28].