2000万老外低调涌入中国背后

Core Viewpoint - The article highlights the significant recovery and growth of inbound tourism in China, with foreign visitors increasing dramatically compared to pre-pandemic levels, indicating a shift in the tourism landscape and potential opportunities for the industry [5][10][11]. Inbound Tourism Recovery - Foreign visitors to China have surged, with numbers exceeding 1,916 million in the first half of 2025, representing 71.2% of all inbound tourists [6][10]. - This growth is notable as it approaches the historical peak of inbound tourism in 2019, which was 3,188 million [11]. - The increase in foreign tourists is attributed to the expansion of visa-free policies, leading to a diverse range of reasons for visiting, including business, family visits, and cultural exchanges [11][12]. Comparison with Other Destinations - The scale of inbound tourism in China is comparable to that of Japan, which recorded approximately 2,151 million foreign visitors in the same period [8]. - Other East Asian and Southeast Asian countries also show significant visitor numbers, with Malaysia at 1,926 million and Thailand at 1,661 million [8]. Visitor Demographics and Behavior - A large portion of the foreign visitors are from neighboring countries, such as South Korea and Japan, which may not be easily recognized as tourists due to cultural similarities [12][14]. - The article notes that many foreign visitors are not utilizing traditional travel agencies, instead opting for independent travel, which may lead to a perception that fewer tourists are present [11][12]. Impact on Local Economies - The influx of foreign tourists is beginning to reshape local economies, particularly in less prominent cities that are becoming new hubs for inbound tourism [15][16]. - Cities like Jilin and Sichuan are experiencing increased interest from foreign visitors, leading to adjustments in local tourism strategies and infrastructure [15][16]. Future Opportunities - The article emphasizes the importance of understanding and catering to the needs of foreign tourists to maximize the benefits of the inbound tourism boom [16]. - Companies and local governments are encouraged to enhance service quality and adapt to the changing dynamics of inbound tourism to capture a larger share of this growing market [16].