UBS(US:UBS) 券商中国·2025-09-19 08:59Core Viewpoint - UBS Group's wealth management platform, UBS Fund Sales (Shenzhen) Co., Ltd., aims to bridge the gap for investors in the Greater Bay Area to access global assets, with nearly half of its fund products targeting overseas markets by mid-2025 [1][2]. Group 1: Market Outlook and Investment Strategy - UBS's Chief Investment Office (CIO) anticipates that major global central banks may continue to lower interest rates, making it an opportune time to invest in high-quality bonds and high-dividend assets [1]. - The U.S. policy landscape is becoming clearer, allowing for gradual investments in global equities while also diversifying into alternative assets like gold and REITs to mitigate risks from geopolitical tensions [1]. - The Asia-Pacific region presents rich opportunities for diversification, with a positive outlook on markets such as India, Singapore, Indonesia, and China's technology sector [1]. Group 2: Global Asset Allocation Trends - UBS Fund Sales launched a digital wealth management platform, "Rui Fu Zhong," to provide international and professional wealth management services to a broader client base in China [2][4]. - A report indicated that 22% of surveyed investors have engaged in overseas market-linked funds, with 77% seeking global investment insights and 61% desiring diversified global investment products and strategies [4]. Group 3: Client Engagement and Product Strategy - UBS Fund Sales adopts a "buy-side thinking" approach to better understand client needs and match them with suitable products and valuable global insights [7]. - The firm has launched only 68 products in three years, adhering to a "best of the best" principle to create a "fund boutique" rather than a mere trading platform [6][7]. - The investment process involves extensive research and collaboration with fund companies to select the most appropriate products for clients [6]. Group 4: Digital Tools and Client Acquisition - UBS Fund Sales recognizes a gap in clients' investment capabilities and understanding of global investment products, prompting the need for enhanced education and support [8]. - The firm employs two unique client acquisition strategies: B2B2E for employee programs and B2B2C to connect with end customers through partners, leveraging a digital platform for efficiency [8]. - The platform allows for rapid account opening and utilizes AI models to provide tailored insights based on client holdings, reflecting a shift towards digital-driven wealth management services [8].