新款智己LS6 上市一线销售周报

Order Situation - The average new orders per store are between 50 to 55 units, with a significant increase in store visits by 100%, leading to a visit rate of 80% [1][3] - The attention on the listing is higher than expected, with approximately 15% of orders coming from Shanghai, indicating a notable increase in orders from the northern region [6] - Test drive vehicles arrived at stores by the end of August, resulting in a historical peak in brand store visits over the weekend [6] Customer Profile - The primary customer age range is 30 to 45 years, with males making up 70% of the customer base [5][11] - Compared to previous models, the new version attracts an older demographic, with families increasingly visiting stores together, focusing on configuration and cost-effectiveness [11] - Feedback from stores indicates that media exposure through platforms like CCTV and Xiaohongshu has been effective, leading to clear demand for available vehicles and improved transaction rates and viewing speeds [11] Configuration Preferences - The ratio of customers choosing range-extended vehicles to pure electric vehicles is 4.5:5.5, with the main selling models being 66max for range-extended and max for pure electric [7][14] - The most popular exterior color is Raphael Tea, while the main interior color is Earth Elephant Grey [9][10] - The selection rate for the half-width steering wheel option is 75%, with customers finding it easier to drive than initially expected [14] Competitive Analysis - Among 10 customers, 3 compared with Avita 07, 2 with Zhijie R7, 2 with Jike 7X, 2 with Wanjie M7, and 2 with Lantu Free+ [12][15] - The comparison models are concentrated in the same price range, indicating sensitivity to price and configuration among customers [16] - The observation period for those comparing with Avita 07 is longer, primarily focusing on price and configuration, while comparisons with Lantu Free+ are notably concentrated in the Lianghu region [16]