车fans·2025-09-19 00:30Core Viewpoint - The article discusses the sales performance and customer demographics of the BYD Seal 06 DMI Travel Edition, highlighting its appeal to a niche market of younger, space-conscious buyers [1][6][8]. Sales Performance - In a local three-tier city, the dealership has seen a daily foot traffic of approximately 15 groups, with about 10% interested in the Seal 06 Travel Edition [2]. - Last month, the dealership sold over 100 vehicles, with 8 units of the Seal 06 Travel Edition sold [3]. - The dealership has limited stock, with only 6 units available, including 4 units of the 119,800 yuan 150KM Premium version and 2 units of the 109,800 yuan 80KM Deluxe version [4]. Customer Demographics - The Seal 06 Travel Edition attracts a younger, individualistic customer base who prioritize space and unique design [6][8]. - Specific customer examples include a fishing enthusiast who found the vehicle suitable for transporting gear and a couple of teachers looking for a spacious car for travel [10][12]. Competitive Landscape - The Seal 06 Travel Edition faces limited competition, primarily being compared to the Qin L model, which some customers prefer for its traditional sedan appeal [15][17]. - The best-selling configuration is the 119,800 yuan 150KM Premium version, with white being the most popular color choice [19]. Financial Options - Two financing options are available: a low-interest bank loan for 5 years or a manufacturer’s fixed loan with a 7,000 yuan interest-free option for 24 months [21]. Customer Feedback - Currently, there have been no complaints from customers regarding the vehicle [22]. - Some feedback indicates that fuel consumption is higher than expected, averaging over 4 liters per 100 kilometers [23]. Maintenance Costs - The maintenance cost is approximately 400 yuan, with the first service at 5,000 kilometers or within six months [24][25]. Additional Considerations - There are trade-in subsidies of 5,000 yuan for the same brand and 4,000 yuan for other brands [26].