享界S9T 上市一线销售周报

Order Situation - The average new orders per store range from 15 to 20 units, with a store visit conversion rate of 20% [1][3] - The launch price meets customer expectations, leading to a small peak in orders on the launch day, followed by stable test drive peaks [3] - Post-launch orders remain highly concentrated in first and second-tier cities, with the Yangtze River Delta and Pearl River Delta significantly outperforming the national average [4] Customer Profile - The typical customer age ranges from 30 to 45 years, with a male proportion of 65% [4][6] - Customers tend to have strong consumption capabilities, often owning BBA (BMW, Benz, Audi) vehicles, and show a strong preference for the design of the S9T, valuing Huawei's intelligent driving and driving experience [6] - The proportion of female customers has increased, with 40% of orders coming from non-Huawei digital users, indicating a breaking of traditional customer segments [6] Configuration Preferences - The preference for powertrain types is 60% for pure electric and 40% for range-extended versions [5][7] - Configuration choices show a 60% preference for the Max version and 40% for the Ultra version [5] - The main exterior color chosen is "Xianzhong Green," while the primary interior color is "White Sand Apricot" [5][7] - Many customers prefer the daily-use pure electric version, with a significant number opting for the Max with additional options due to a 10,000 yuan selection incentive [7] Competitive Landscape - There is minimal direct competition, with over 90% of customers being BBA upgrade or replacement buyers [8] - Customers are not making explicit comparisons with fuel or other new energy vehicles, and many are waiting for other Hongmeng new models to be launched for comparison [8]