林长波：东风柳汽进入“战时状态”

Core Viewpoint - Lin Changbo's leadership at Dongfeng Liuzhou Automobile is marked by a strategic shift towards focusing on MPV and SUV markets, aiming for significant production and sales growth by 2028, with a long-term goal of reaching annual sales of 500,000 vehicles [3][12][22]. Group 1: Strategic Focus and Market Positioning - Dongfeng Liuzhou aims to produce 50,000 commercial vehicles and 100,000 passenger vehicles by 2025, with a long-term target of 200,000 units by 2028 [3]. - The company is consolidating its product lines to focus on MPVs and SUVs, moving away from less profitable sedan segments [6][8]. - The "Lingshi" brand will develop a product matrix to support annual sales of 100,000 to 120,000 units, with plans for a new unmanned logistics vehicle [8][10]. Group 2: Product Development and Market Expansion - Lin Changbo plans to introduce two new MPV models targeting different price segments, expecting them to generate annual sales of 60,000 to 70,000 units [10]. - Dongfeng Liuzhou is also focusing on international markets, with overseas sales currently matching domestic figures, and plans to establish nine smart manufacturing bases globally by 2030 [12][10]. Group 3: Organizational Reform and Management Strategy - The company is undergoing a "three-item system reform" to enhance collaboration between product and market lines, establishing a Product Manager (PM) system to improve operational efficiency [22][23]. - The reform aims to empower product line managers with decision-making authority and performance-based incentives, fostering a competitive environment [22][24]. - Lin Changbo emphasizes the importance of talent selection and development within the market line to drive growth and market share [26].