始祖鸟、蔡国强道歉
盐财经·2025-09-21 09:44

Core Viewpoint - The article discusses the controversy surrounding the outdoor brand Arc'teryx and artist Cai Guoqiang's fireworks performance named "Ascension" in the Tibetan region, highlighting environmental concerns and the company's response to criticism [2][11]. Group 1: Event Overview - On September 19, Arc'teryx collaborated with artist Cai Guoqiang to hold a fireworks show at an altitude of approximately 5,500 meters in the Himalayas, which sparked significant environmental protection debates [11]. - The brand previously claimed that all activities were conducted under scientific assessment and strict guidance, using environmentally friendly materials to minimize negative impacts [11]. Group 2: Environmental Concerns - Critics argue that large-scale fireworks displays in fragile alpine ecosystems are difficult to control and can cause significant harm, particularly to the complex and delicate high-altitude ecological systems [13]. - Environmental professionals expressed concerns that explosions could damage fungi on rocks, which are crucial for soil health and the survival of various plant species [13]. Group 3: Company Response - On September 21, Arc'teryx issued an apology, acknowledging the public's concerns and criticisms regarding the ecological impact of the event, and committed to taking remedial actions based on assessments and feedback [2][7]. - The company stated it would cooperate with third-party organizations and relevant authorities to evaluate the environmental impact and would take necessary measures to support ecological and cultural tourism in the region [7].