2025年中国食品零售行业数字化研究报告

Core Insights - The food retail industry is experiencing a shift from traditional retail formats to specialized vertical formats, driven by high losses and low efficiency in conventional supermarkets and convenience stores, accelerating the process of chain development in the sector [1][6] - The overall digitalization level in the food retail sector is currently low, and the increase in chain rates will drive digital transformation, focusing on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint, alongside supply chain management systems and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry has a long-standing reliance on decentralized community stores, resulting in a low overall digitalization level. The rise of new business formats is pushing for an accelerated digital transformation in the sector [9] - Digitalization can integrate supply chains, optimize procurement costs, enhance management efficiency, and reduce inventory waste, while the transformation of consumer habits necessitates the integration of online and offline channels [9][38] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship among people, goods, and scenes, focusing on consumer-centric omnichannel operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [12] Supply Chain Management System - The supply chain management (SCM) system plays a crucial role in connecting production and sales, maintaining supplier relationships, and managing warehousing and logistics in a refined manner [26] - The SCM system enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales, particularly addressing the complexities of perishable goods and seasonal fluctuations [26][29] Omnichannel Operation System - The omnichannel operation system serves as the central engine for integrating multiple business touchpoints, accumulating data assets, and reconstructing the relationship between people, goods, and scenes [33] - It enables the activation of customer data, facilitating refined operations and marketing strategies tailored to different product categories, such as snacks, fruits, and fresh produce [33] Market Outlook - The Chinese food retail market is substantial, with the GMV of food and beverage retail expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029, driven by the expansion of lower-tier markets and the rise of instant retail models [38] - Digitalization is increasingly becoming a key competitive factor in the food retail sector, with significant growth potential for digitalization vendors that can capitalize on market opportunities [38][42]