今年黄金周，没人跟大团出境游了？

Core Viewpoint - The outbound group travel market is experiencing a significant decline, with many travel agencies reporting drastically reduced bookings for the National Day holiday compared to previous years [4][10]. Group 1: Current Market Situation - Travel agencies specializing in outbound group tours are facing a "cliff-like" drop in customer interest, with some agencies reporting as few as 18 participants for the entire holiday period [8][10]. - The traditional customer base for group tours, characterized by a lack of destination knowledge and a preference for guided experiences, is becoming increasingly difficult to engage, as many have either been over-consumed or lack the financial means to travel [9][10]. Group 2: Changing Consumer Preferences - Despite an overall increase in flight bookings and hotel searches for outbound travel, the demand for traditional bus group tours is waning [12][14]. - Today's travelers, particularly younger and middle-class individuals, are seeking more personalized, in-depth travel experiences rather than the rushed itineraries typical of bus tours [15][19][30]. Group 3: Industry Trends and Future Directions - Data indicates a growing trend towards independent travel, with a significant portion of outbound tourists opting for individual services rather than full-package tours [33][35]. - The travel industry is witnessing a shift from large group tours to smaller, customized, and themed travel experiences, as agencies adapt to changing consumer demands [42][46]. - The need for travel agencies to evolve from traditional models to meet the fragmented needs of modern travelers is critical for survival in the current market landscape [45][46].