Workflow
江西小炒,杀死预制菜
投资界·2025-09-22 08:04

Core Viewpoint - The article discusses the rise of pre-prepared meals in the restaurant industry and highlights the unique appeal of Jiangxi stir-fry as a counter to this trend, emphasizing the importance of fresh ingredients and traditional cooking methods [4][41]. Group 1: Pre-prepared Meals and Consumer Awareness - The controversy surrounding pre-prepared meals has gained significant attention, with consumers largely unaware of the extent to which these meals have infiltrated the market [4][5]. - Consumers are developing methods to identify pre-prepared meals, such as requesting specific ingredient adjustments that reveal the lack of customization in pre-prepared dishes [9][12]. - The discussion around pre-prepared meals has led to a broader awareness of food quality and preparation methods among consumers [44][49]. Group 2: Jiangxi Stir-fry as a Counter Trend - Jiangxi stir-fry is characterized by its "freshly cooked" approach, where customers select fresh ingredients directly from a display, ensuring transparency and quality [12][15]. - The cooking process in Jiangxi stir-fry restaurants emphasizes speed and freshness, with dishes prepared in a matter of minutes, contrasting sharply with the convenience of pre-prepared meals [19][21]. - The popularity of Jiangxi stir-fry has surged, with over 46,000 restaurants nationwide and a significant increase in new openings, indicating a strong consumer preference for fresh, made-to-order meals [23][34]. Group 3: Economic Factors and Consumer Preferences - Jiangxi stir-fry offers a high value proposition with low prices, typically ranging from 15 to 40 yuan per dish, making it accessible to a wide audience [34][39]. - The business model of Jiangxi stir-fry often relies on small, family-run establishments that prioritize quality and customer service over mass production, enhancing the dining experience [40][39]. - The article suggests that the success of Jiangxi stir-fry reflects a consumer desire for authenticity and quality in dining, pushing back against the rise of pre-prepared meals [48][49].