圆桌对话：从本土走向全球:企业出海的「破圈」征程｜2025中国—东盟博览会品牌文化出海交流会

Core Viewpoint - The article discusses the shift in China's globalization strategy from merely exporting products to promoting cultural experiences and identities, emphasizing the importance of cultural output in various sectors such as gaming, new consumption, and short dramas [3]. Group 1: Cultural Output and Globalization - Over the past two decades, Chinese companies primarily focused on product exports, but the narrative is changing towards cultural experiences and recognition [3]. - The "Breaking the Circle: Chinese Brand Culture Goes Global" forum highlighted the new paths, challenges, and opportunities for Chinese culture in the global market [3]. Group 2: Company Insights and Strategies - Voice Intelligence Technology is focusing on AI hardware for global markets, achieving significant sales milestones, and expanding into regions like Thailand, North America, and Japan [6][7]. - VETRESKA, a pet lifestyle brand, began exploring overseas markets early on and shifted focus to international expansion post-pandemic, establishing offices in Singapore and Japan [9]. - CMC Capital emphasizes the long-term nature of consumer demand and the importance of brand content over mere price-performance ratios in the context of globalization [11]. Group 3: Market Dynamics and Challenges - The logistics sector plays a crucial role in supporting brands entering Southeast Asian markets, with companies needing to adapt to local regulations and infrastructure challenges [15][17]. - Companies are advised to understand local cultures and market dynamics to avoid pitfalls when entering new regions [18][19]. Group 4: Investment and Resource Allocation - CMC Capital is actively investing in companies with strong organizational capabilities for overseas expansion, focusing on both internal and external resource mobilization [12][19]. - The importance of aligning product offerings with local consumer preferences is highlighted, suggesting that companies should prioritize markets where their products can meet specific consumer needs [33][36]. Group 5: Strategic Recommendations - Companies are encouraged to choose their initial overseas markets based on product characteristics and local market conditions, with Southeast Asia being a suitable testing ground for new products [36][37]. - The article suggests that brands should leverage their strengths and adapt their strategies based on the unique demands of each market, whether it be high-end or cost-sensitive segments [33][36].